Innovating to Accelerate Action

The post card - An innovative tool being used to creat awareness

The post card - An innovative tool being used to creat awareness

Brain storming at REACH, landed us up with an innovative idea of creating awareness using a post card. Through this initiative we aim at sensitizing 1 lakh people about the basic facts of TB using a post card which displays the image of actor Surya, a pledge to STOP TB and basic TB facts. 

The person who volunteers to take the pledge should sensitize 5 people about TB, sign the card and post it back to us.

Among all returned cards, 100 people would be selected through a lucky draw. These lucky hundred would be given the privilege of meeting up with actor Surya, an added incentive for spreading the TB message.

The post card was launched through the Speak Up To Stop Campaign on February 13th 2010 by the Honorable Mayor of Chennai, Thiru. M. Subramanian,  

 This is an initiative taken in line with the theme of the World TB Day, 2010 – Innovate to Accelerate Action!

REACH Blog Team

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